Expert colour, endless possibilities

Winsor and Newton makes top of the range art supplies for hobbyists and professionals alike. They needed a new traditional campaign to highlight the wide array of colours that they provide over other art supply brands. To do this we decided to create a set of ongoing pieces that use only the Winsor and Newton products to create the designs.

Using swatches of the products themselves on  Winsor and Newton paper stocks we created various designs that were both true to the products themselves and the brand vision of ‘anyone can be an artist’. Showing exactly what could be done with the products.

Graphic Design: James Atkins, Lorena Teruel

Art Direction: Carl Winterbourne

Copywriting: Jake Fasano

Videography: James Mathias