We Get It
The brief from Navigator Films was to create a memorable print campaign for the Dailies magazine at the annual Cannes Lions International Festival of Creativity. Notoriously tongue-in-cheek, Navigator Films is a production company that pairs professionalism with passion – while having a little fun.
With this in mind the concept was formed: We get it. Since Navigator covers so many of the film production disciplines and has the value of experience, nothing flusters them and they have seen it all before. The idea is to cross-reference popular films with true challenges experienced in the world of film production.
The ads use a copy style that is fun and tongue-in-cheek with visuals that are carefully crafted to reference the original films look and feel in the context of film production.