Feel Like You Can

Super B Vitamins

Advertising in the health-supplement category is typically dominated by clichés – people outrunning trains, smiling during board meetings and still being on time for Johnny’s soccer match.

We decided to explore what it would look like if these well-worn concepts were subverted, with the result being a tongue-in-cheek tribute to the brand’s competitors. The solution: Feel like you can.

‘Feel like you can’ is built on the idea that supplements are an important part of staying healthy and active, but are not capable of the miraculous – as is often claimed. In a situation that requires superhuman ability, Super B can’t make you do the impossible, but it’ll make you feel like you can.


Art Direction: James Atkins
Graphic Design: Jamy Silver
Copywriting: Richard Martin