The Cradle Partnership

The Cradle is a multi-disciplinary collective, combining advertising, strategy, public relations and brand building to create a network of “best of breed” partners to service clients across Africa.

The logo is a representation of a phylogenetic family tree. Based on the genetic sequence of 189 people of diverse races, it reveals that our origins can be traced back to a single common ancestor, Mitochondrial Eve. And she’s from Africa; the cradle of humankind, the birthplace of civilisation, the place where man first learned to dream.

Graphic Design: James Atkins