VOXI by Vodafone
VOXI wanted to drive more consumer-centric social content on their various media channels. The idea was to create exclusive, themed drops that could go out every month to get people talking about VOXI.
Using the aesthetic of social media mixed with a little 90s sneaker culture hints, these are a few examples of some drops I have worked on.
Next Level Drop
For a special triple drop we decided to go next level, hosting an interactive tap game on Instagram stories. The user piloted the brave Voxi space ship through various prize themed obstacles and by tapping at specific times you would either blast your way through to victory (and redeem prize codes) or smash straight into the obstacles in a blaze of glory.
November Candy Drop
In the strange gap between Halloween and Christmas for a special Candy Kitten Drop we created an eerie but sparkly drop, complete with kitsch glittery mango baubles to celebrate the new mango flavoured Candy Kitten that were the freebie for the month.
The Biggest Ever Christmas Drop
For the biggest ever drop we created a huge marker styled illustrations of the 1000s of prizes up for grabs and placed them on a huge Christmas tree all squeezed into the Voxi Drop box. When tapped the box explodes open and the tree unravels and reveals a prize wheel perched at the top, allowing users to spin to win.
Big Bunny House
For the Easter themed drop we created the Big Bunny House, a reality TV show on Instagram… starring bunnies. Each of the bunnies had a distinct personality and each day a new ‘drop’ (photo booth, sports equipment etc.) was added to the ‘house’ as voted by the viewers.
Work It Drop
For the fitness themed drop we created a retro aerobics inspired campaign, which took the standard Voxi black and white world and flipped it on its head.
For the festival season we partnered with two festivals and at certain parts of the day people would be told on Instagram to go to a site to pick up their free tickets, first come first served.