Voxi Valentine’s Day
Integrated Social Campaign
For Valentine’s Day, Voxi wanted an entire week of content and we delivered.
AR Filter
First, we created a list of the most desired (and some not so much…) things for Valentine’s Day. These were then illustrated into fun, neon sticker-style illustrations that would quickly appear above the user’s head on Instagram and Facebook. After a short time, a random answer would be picked and displayed to brag to your friends or quickly delete.
RomCom Blind Date
To highlight the endless video offering over Valentine’s Day, we created a guessing game using the Tinder interface with silhouettes of some of the characters from RomComs, and asked the users to guess below or use the Instagram Q&A sticker to answer.
Endless Social Media Cards
We also created sharable Valentine’s cards using the endless social media that Voxi offers. You could tag your crushes in a post complete with a cheesy headline.
Cheeky Challenges
Last but not least, we created a quickly looping Instagram story that gave different challenges based on when you tapped to stop the video.