Voxi 1 Million

Voxi, the youth brand of Vodafone, was celebrating 1 million customers. And what better way than to have a party? Across social media and email, different giveaways were offered to celebrate the big “1M.”

For the overall creative, we chose a bold typographic lock up that featured different styled 1’s and M’s to represent all the different types of people who are part of the 1 million customers.