WPP’s annual Stream (un)conference was coming to Africa for the first time and I was given the task of coming up with a logo that spoke for the entire African continent.
I found the solution in the continent’s most precious resource: water.
After several days (and nights) of trawling Google Earth, we found the letters S-T-R-E-A-M carved into the diverse landscapes across the African continent by her mighty rivers (co-ordinates provided lest there be any doubters).
